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1. Мир Прессов / Всех интересует вопрос о завтрашнем дне компании AMADA GmbH!Вот ответ:March 15, 2012AMADA CO., LTD.Publicity & IR DepartmentURL: 200 Ishida, Isehara-shi, Kanagawa, 259-1196,JapanAMADA is Planning to Double Its Market Share in Europe Shaking Up the Administrative System AMADA (President and CEO: Mitsuo Okamoto) will make significant chgeans to its administrative system, including replacing the president of AMADA GmbH, a German-based subsidiary of AMADA that is the largest base in Europe. AMADA also aims to establish a company to control activities in Europe by the end of the year. The aim of the reform is to strengthen engineering capabilities throughoutthe entire manufacturing process, including machines, software, peripheral equipment, and robots. Ultimately, this reform will focus on the Europe-wide manufacturing process. First, AMADA will start with Germany, the center of the market. A corporate officer who has played a key role in establishing engineeringbusiness in Japan will be introduced as the new president. AMADA will change its existing management structure, which is currently led by local staff, in order tobuild a structure that is fully supported by the Japan headquarters. For example, AMADA has demonstrated its supports for the full-blown reforms undertaken bythe new president by dispatching six staff members from headquarters. With this change, AMADA will drastically strengthen its competitiveness in the crowdedEuropean market.AMADA has been continuing to make investments to enhance its engineering capabilities in Europe in 2009, AMADA took a stake in LKI Kaldman, aperipherals manufacturer, purchased Computes, an Italian software company,established AMADA ENGINEERING EUROPE S.p.A, an engineering company, and opened the Solution Center in Europe.In such an environment, AMADA management decided to rethink the company’s strategy with the aim of doubling market share to establish a beachhead from which to launch an offensive.Our major policies are as follows.(1) Develop products to European standards that are becoming the global standards(2) Launch AMADA’s offensive against the potential European market (through expansion of sales and service bases)(3) Change management of overseas subsidiaries, led by the Japan headquarters AMADA has recently announced plans to develop a sales and service base in the southern Germany city of Munich, in order to establish Amada AdvanceTechnology GmbH, a research and development company that will open in April 2012, and to acquire a distributor in Switzerland. These activities reflect the above-mentioned policies.AMADA is planning to directly move into regions where we have entrusted operations to our distributors or locally-incorporated companies, such as in Eastern and Northern Europe. There is an urgent need to establish a companythat controls the European market under the direct control of the AMADA Head Office.As the demand for sheet metal machining equipment increases worldwide, European manufacturers are taking advantage of the weak euro to offer safety-conscious, environmentally-friendly, competitively priced products to theglobal market. In Europe, which accounts for nearly 40% of the global sheet metal market, AMADA will rebuild our development, manufacturing, sales and service systems as quickly as possible to increase our market share by focusing on the enhancement of engineering capabilities in which we can exercise our strengths as an end-to-end manufacturer.Как в культовом фильме Куросавы Семь самураев ! Круто!

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